Design internship report Essay Example | Topics and Well Written Essays - 1500 words

Design internship report - Essay Example The unique selling proposition of the firm primarily relates with its brand identities and package design. The company is specialized in package design and creating corporate identities for house brands or food brands. The company has successfully served a number of Canada’s leading brands such as shopper’s drug mart, Tim Horton, Kraft etc. The firm has engaged itself in activities of designing and redesigning for those brands, thus clearly building up the brand images for those clients. As Pigeon’s primary role is package designing, the company was able to gain a profound understanding of corporate identity and consumers as well as become an expert in identity creation and management. Pigeon takes an integrated and comprehensive approach on identity creation and has been known to satisfy its clients by helping them to build clear and strategic brand images. As of the present, Pigeon Branding + Design is operating two offices under the management of the firm†™s president, John Nishida. While one office is located in Oakville the other is based in Quebec. Each office has about 50 employees and since it deals with several big companies, it is divided into different departments such as design team, production team, client service team and financial team. Possessing different departments and a clear division of labor makes the company more functional so that people can concentrate in their own area and work more efficiently towards achieving their specific goals. Responsibilities During my four-week internship at Pigeon*, I worked with the shoppers and Tim Horton design team and have been assigned with a variety of tasks. My primarily responsibilities included assisting graphic designers and helping them with design explorations as well as concept development processes. My main tasks were concerned with design and images research, concept developments and exploration, and also designing mock-ups. Research I have been assigned two types of research tasks, the first being stock image research and, the second, comparative research. Stock images researches are highly time consuming and very crucial in the process of developing concepts as well as exploring package designs. Most projects that Pigeon* branding+ design have are package design projects for foods and house goods. Possessing the right image is very important so that when the image is confirmed, photographers can shoot the photos with the actual product based on the stock images used in the design concepts. So during the task, when a designer asked me to find the images of garnish for crackers or peanut for peanut butter, I searched on stock photo sites and collected the best images I could find, and make a PDF file out of it. This proved to be helpful for the designers, as they could look at all the images in one page and choose the best image from the available options. The second task, involving the comparative research, was related with finding out what ot her companies have done for their brand image. This process also included collecting elements that can give more ideas on the project and keeping them in a specific folder in the Pigeon server, which is accessible to the respective personnel. For this research, I had to find the container structure design that already existed in as well as one which could be used as a container for dipping sauce. It was fun while researching it, because I needed to approach it differently

Socially Desirable Merit Goods Essay Example | Topics and Well Written Essays - 1500 words

Socially Desirable Merit Goods - Essay Example Merit goods are normally provided by the state because of the feeling that citizens tend to under-consume them, as well as the fact that they need to either be subsidized or provide freely to the people at the point of consumption so that its consumption is not tied to an individual’s ability to pay for the good. There are quite a number of merit goods that can be provided by the government namely health services, public libraries, education, inoculations for children, work training programmes, and Citizen's Advice Bureaux among others (Grant and Vidler 70). The National Health Services (NHS) is a good example of a merit good provided by the U.K. government. NHS is considered a merit good because the services received from the hospital confers personal benefit to the person receiving the services since there is personal satisfaction in becoming healthy or being healed of a disease. In addition, being healthy allows people to engage in development activities such as getting emp loyment that enables one to earn a living and live a decent life (Grant and Vidler 70). This is because an individual cannot work when he or she is sick. Being healthy also has certain social benefits attached that prompted the establishment of NHS. Firstly, healthy people tend to be more productive than unhealthy people are in the workplace. Unhealthy people are normally not able to perform certain jobs because of their unhealthy status, thus making them less productive ((Riccardo and Tryphon 1367). Healthy people, on the other hand, can perform different jobs in an organization including jobs that require the use of a lot of energy. Furthermore, healthy people are able to work longer hours thereby improving productivity in an organization they work for. Economists agree that many organizations prefer productive workforce to unproductive workforce because it enhances economic growth that increases the national income (Grant and Vidler 70). This statement can be proved by comparing the GDP of countries where health care service provision is poor and those with good health care services like the U.K. In this regard, it can clearly be seen that the GDP of the U.K. is higher than that of developing countries in the word that are still struggle with the proving of quality health care services. Role of the government in providing this merit good to the public Grant and Vidler note that the government plays a big role as far as provision of merit goods is concerned (71). NHS is an example of a merit good that the government of the U.K. has provided for its citizens in order to increase access to health care services in the country. The government took this initiative for a number of reasons. Firstly, the government introduced the NHS for the U.K. citizens to ensure that there is universal health care in the country for all regardless of status. This is because the government felt that leaving the provision of health services solely to the private sectors would make it had for low-income earners, the old, and the disabled in the country to afford this valuable service. The reason being most private health care providers charge high prices for their services to the people and would only be affordable to the rich in the country. Therefore, the provision of this valuable merit good by the state is a means of promoting the consumption of merit good so as to achieve positive externalities attached to